This small-format look book explores the science behind “laziness” through playful, hand-drawn illustrations, and short brain-based facts. Each spread pairs simple neurological insights: such as how repetition fades into the background, why we make worse decisions when we’re hungry, or how writing things down frees up mental space.
The soft watercolor textures and imperfect line work mirror the theme itself: the brain’s tendency to conserve energy and take shortcuts. By combining psychology with light humor, and minimal text. The book reframes laziness not as a flaw, but as a natural cognitive strategy.
This project demonstrates storytelling through illustration, pacing across spreads, and the ability to translate complex ideas into approachable design.
